When I was in 5th grade, I had no idea that doing something creative could be a job in the adult world. So last year when I heard about this mentorship program serving underprivileged schools, it was a no brainer.
Not only did I love the week-long mentorship experience, I gathered a team and together we helped them launch a new strategy, branding & website.
We love the kids' ideas and whimsical drawings, and developed a visual style inspired by them.
Awarded Magic Feather Award by Dumbo, Brooklyn
Role: Creative direction & design
Team: Strategy - Brittany Nugent, UX - Natalie Be'er, Illustration - Alicia Adamerovich