Problem: People don't think of Crate & Barrel as place to shop to get ready for the holidays. Moreover, our products are seen as plain and boring.
Insight: Crate & Barrel's unique strength lies in its range of products, it's a one stop shop.
Solution: An integrated campaign that highlights the versatility of Crate & Barrel products in a way that empowers shoppers to customize them.
Role: Concept & art direction