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A digital shrine to the most versatile word in the Australian Language.

In the form of a microsite, Facebook fan page and Youtube channel, the project was designed, developed, shot and edited in a week.

We launched on Australia Day, where it featured on the front page of Youtube, and collected 200,000 views in its first week.

 

My role:
Art direction and design

Collaborators
Strategy & words - David Gillespie
Production - Projucer 
Development - Bevan Dunning

 
 
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It means...