A digital shrine to the most versatile word in the Australian Language, launched on Australia Day.
A collaboration with Projucer, the entire project was developed, designed, shot and edited in a week.
On Australia day, it was featured on the front page of Youtube, and collected 200,000 views in its first week.
Role: Art direction & design
Team: Strategy & words - David Gillespie, Production - Projucer, Development - Bevan Dunning.