Product (RED)'s new food venture needed some help in their third year to expand. We created a fresh new identity and campaign site for Eat RED Drink RED month in June 2016.
As an invitation for chefs to create a red dish, we give them fresh produce in the form of parallax floating ingredients to paint with.
This is a concept that was fully developed, but sadly didn't make it live in the end due to change of strategy.
Role: Art direction & design