Problem: SkinnyGirl (and its founder Bethenny Frankel) has an image problem. It is polarizing and has negative connotations for those who don't drink it.
Insight: Women who drink SkinnyGirl love it, these are our existing advocates.
Solution: Celebrate the SkinnyGirl fan: women who are secure with who they are and what they like, and tell it like it is. Extend the community with real advice for real situations.